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How to get started

Create a LinkedIn Page

First, build your company's brand and build trust with your community.

Campaign Manager

Second, create your first ad campaign on LinkedIn's ad platform.

Sign in to Campaign Manager

Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Dynamic Ads

Engage prospects with ads automatically personalized to them.

Text Ads

Self-service ad formats to create campaigns in minutes.

See all Ad formats

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Pricing

Discover how much it costs to advertise on LinkedIn.

Targeting

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

Boosting

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

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man with hands behind head

 

 

 

 

 

LinkedIn Pages

Your place in the world’s professional community

 

 

 

 

 

 

Join the conversations that matter

 
  • Post, respond and edit your Page via mobile with the LinkedIn app

 

  • Share PowerPoints, PDFs, and Word Docs

 

  • React and comment as your Page on posts in the feed

 

 

 

Phone showing conversation

Know and grow your audience

 
  • Discover content trending with your target audience
 
  • Drive specific actions with a customizable call-to-action button
 
  • Convert Page visitors into leads by adding a Lead Gen Form and allow members to leave their contact information in an auto filled form
 
  • Monitor activity with visual analytics, including the ability to view all of your Page followers individually
 
  • Tap into your product community to generate high quality leads with Product Pages

 

 

Follower demographics sample chart

Engage your people

 
  • Re-share your employees' best @mentions and LinkedIn content 
 
  • Notify employees of your most important Page posts to boost organic reach
 
  • Recognize team moments or employees with a personalized shout-out from your Page
Engage your people

My Company tab will be gradually discontinued.  You can continue to engage with your employer's Page posts and reshared employee content or with your employees by sharing your organization's content. Learn about the changes here.

“We struggle with brand awareness outside of the scientific community. Considering we’re in 600 global locations, it would cost millions to build brand awareness, and localizing would be a challenge. That’s why we leverage the power of our employees’ voices.”

Read their story

Adrienne Sullivan

Director of Talent Acquisition at Thermofisher

 

Get started

Create a LinkedIn Page now or explore the latest tips and tricks to make your Page successful.

 

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