Create click-to-message ads in Campaign Manager
Learn more
How do click-to-message ads help me?
Grab your audience's attention
Hook your audiences' attention in their feeds with a capitvating message, image, and call-to-action button (CTA)
Drive high-intent conversations
Reach prospects with a customized message when they’re ready to engage
Move audiences down the funnel
Move your audience down the funnel with messaging experience they can customize to their stage of the buyer journey
How click-to-message ads work
A simple, engaging two-step process allows your audience to interact with your brand on a deeper level
Capture their attention
Step 1: Utilize a powerful image and message on your ad to get your audience's attention in-feed and interested in clicking your call-to-action (CTA) button.
Engage in conversation
Step 2: By clicking your CTA, interested members are driven to a conversation with your business in the Focused tab of their LinkedIn inbox.
Now in conversation, members can interact with selected CTA buttons that guide them to take a specific desired action, like visiting your brand's website, or requesting more information on your offering.
Stay Relevant
That's it! Even after members exit out of the click-to-message ad, they can revisit the message within the Focused tab of their LinkedIn inbox.
How to get started with click-to-message ads
A simple quick-start guide to create your first click-to-message ads.
In Campaign Manager, edit an existing campaign leveraging the website visits or lead generation objective, or create a new one.
Add an image and text, choose a call-to-action, and select "Conversation" as your destination. Ensure your conversation asset has a Lead Gen Form if using the lead generation objective.
Click to save and add the new click-to-message ad to your current campaign.
