LinkedIn vs. competitors
See how LinkedIn stacks up against other employer branding tools to attract the great candidates.
Source and engage
Find and manage candidates
Recruiter for low-volume hiring
Post and attract
Target your jobs to the right people
Attract talent with employer branding
Company size
Company type
Customers see a 2.6x higher InMail response rate when a member has visited their Career Page.
Companies with a Career Page get 8x more job applications than those without.
Showcase your company culture
Give candidates a snapshot of your culture, values, and employee investment with media-rich content.
Build brand awareness
Seamlessly grow awareness of your company and jobs to prospective candidates with targeted media.
Build a warm pipeline
Build and nurture a warm pipeline of candidates to boost hiring efficiency.
Showcase employees and culture
Quickly upload compelling photos and videos and share the voice of your employees to showcase what’s unique about your company.
Easily edit your page
The intuitive, clean editing experience of dragging and dropping items allows you to quickly update content when needed.
Personalize content
Create a targeted audience page so your content feels personalized to job seekers.
Expand your employer brand footprint
Reach members who are actively looking for a job through automated targeted media such as Traffic Driver and Company Discovery ads. These ads invite candidates to learn more about your culture and explore open jobs, making sourcing more effective.
Build and nurture a pipeline of talent
Automatically pipeline talent with the "I'm interested" button. These candidates will be waiting in Recruiter for your team to connect with, while also being served notifications with relevant open jobs and content.
Make your jobs more visible
With a dedicated Jobs tab, people will know where to go to see open roles. They’ll get automatically personalized job recommendations and insights so they can assess fit for the role and your company.
"By leveraging the employee voice [on LinkedIn], we are able to share a more authentic view of what it is like to work at Unilever — our values, culture, and what is important to us as an organization."
Keeran Gunnoo
Global Employer Brand Director, Unilever
"It’s not just putting a corporate image on the Career Page and describing who we are — we want our colleagues to tell their stories and be the face of our brand."
Arthur Wan
Manager Human Resources, Shangri-La Group
"We see a lot of traffic coming to our LinkedIn pages in general, and our LinkedIn Life page specifically, especially for engineering roles. So, when we're targeting that specific audience, LinkedIn becomes an important partner for us."
Kristin Oravec
Global Employer Branding Leader, Eaton
"We're bringing people into the recruiting funnel who are more informed about how we work as a company, what our culture is, and what our values are. It’s led to a more streamlined interview process because our recruiters and our hiring teams don’t have to do a ton of proactive educating."
Paige Durgin
Senior Manager, People Operations and Systems, ezCater
What’s the difference between a Company Page vs. Career Pages?
LinkedIn Company Pages are free for any company to establish an identity on the LinkedIn platform and raise brand awareness. Learn more about LinkedIn Pages to create conversations around your brand that matter, better understand your audience, and engage with your team on LinkedIn. LinkedIn Career Pages are enhanced versions of Company Pages with additional features to showcase your employer brand. They give you more real estate than the standard Company Page to tell your company’s story and distinguish your brand from others. You can use them to highlight company news and updates, share employee testimonials, introduce your leadership team, and pipeline talent. You’ll also get access to automated media that will spread your brand across LinkedIn and bring them back to your Career Page. Millions of job seekers use LinkedIn to research prospective companies, so by building a strong brand presence on the platform, you’ll build stronger brand awareness — and in turn, drive more qualified job applicants.
LinkedIn Company Pages are free for any company to establish an identity on the LinkedIn platform and raise brand awareness. Learn more about LinkedIn Pages to create conversations around your brand that matter, better understand your audience, and engage with your team on LinkedIn.
LinkedIn Career Pages are enhanced versions of Company Pages with additional features to showcase your employer brand. They give you more real estate than the standard Company Page to tell your company’s story and distinguish your brand from others. You can use them to highlight company news and updates, share employee testimonials, introduce your leadership team, and pipeline talent. You’ll also get access to automated media that will spread your brand across LinkedIn and bring them back to your Career Page. Millions of job seekers use LinkedIn to research prospective companies, so by building a strong brand presence on the platform, you’ll build stronger brand awareness — and in turn, drive more qualified job applicants.
Why should you use Career Pages as part of your employer branding strategy?
Building brand awareness helps candidates learn more about your company and strengthens their interest in applying to your jobs. On average, businesses experience a 2.6x increase in response rates when their recruiters reach out to LinkedIn members who are aware of and have engaged with their brand. When candidates are informed of your company, your culture, and why it’s a great place to work, they are more likely to apply to join your team.
Building brand awareness helps candidates learn more about your company and strengthens their interest in applying to your jobs. On average, businesses experience a 2.6x increase in response rates when their recruiters reach out to LinkedIn members who are aware of and have engaged with their brand. When candidates are informed of your company, your culture, and why it’s a great place to work, they are more likely to apply to join your team.
How much does a LinkedIn Career Page cost?
The cost of LinkedIn Career Pages varies depending on your company’s needs. Some pricing factors could include the number of employees at your company, the number of impressions you’re hoping to get from your pages, and more. Get in touch with a product consultant to learn more about how LinkedIn Career Pages can help drive your business forward.
The cost of LinkedIn Career Pages varies depending on your company’s needs. Some pricing factors could include the number of employees at your company, the number of impressions you’re hoping to get from your pages, and more. Get in touch with a product consultant to learn more about how LinkedIn Career Pages can help drive your business forward.
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