Grow your B2C Financial Services Brand at Every Stage of the Funnel
LinkedIn is uniquely positioned to help financial marketers reach the right consumers in a trusted environment, helping brands improve perception and consideration.
Capture your audience at the intersection of life and work
LinkedIn is uniquely positioned to help financial marketers reach the right consumers in a trusted environment, helping brands improve perception and consideration.
LinkedIn collaborated with Nielsen to explore the challenge that many B2C marketers face– given the number of possible creative directions, what’s the best way to speak to your target audience?
Nielsen and LinkedIn combined forces to prove the brand and sales impact of Automotive campaigns running on LinkedIn.
Nielsen Ad Effectiveness research analyzed 144 global B2C advertising campaigns on LinkedIn. The story reveals which campaign messaging strategies drive brand results, and why.
Education is evolving, presenting challenges and opportunities for marketers. LinkedIn can help capture prospects at the intersection of education and career.
New Nielsen Media Mix Modeling research shows LinkedIn is a more effective, more efficient brand marketing channel for financial services brands.
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to purchase goods from more high-consideration product categories than audiences on other social platforms.
income to purchase more products.
assets for long-term buying power.
than users on other platforms.
to buy goods than audiences who visited another social platform.
Planned spend per dollar after visiting a social platform vs. after visiting LinkedIn.
Life insurance
Smart Home Speaker
Luxury Goods
Savings or Investment Account
Smart Wearable Device
Mobile Phone Service