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Learn more about Spotlight Ads
First, build your company's brand and build trust with your community.
Second, create your first ad campaign on LinkedIn's ad platform.
Reach and engage a professional audience in the LinkedIn feed.
Engage your prospects where professional conversations happen.
Engage prospects with ads automatically personalized to them.
Self-service ad formats to create campaigns in minutes.
Discover how much it costs to advertise on LinkedIn.
Reach the people who matter most to your business.
Qualified leads come from a quality audience on LinkedIn.
An easy way to reach new audiences by amplifying your best content.
Measure the true impact of your LinkedIn ads.
Measure the ROI of your LinkedIn ads.
Choose your LinkedIn ad format based on your objective and customer journey.
Company Logo Size: 100 x 100 pixels
Company Logo File Type: JPG or PNG
Company Logo File Size: 2 MB
Background Image File Type (optional): JPG or PNG
Background Image Dimensions (optional): 300 x 250 pixels
Background Image File Size (optional): 2 MB
Headline: 50 characters
Description: 70 characters
Company Name: 25 characters
Call-to-Action: 18 characters
Landing page URL: required
URL prefix: http:// or https://
URL characters: 500 characters for destination field URL
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For full technical specifications, please visit our Help Center.